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雅思写作7.5分大作文范文 the power of advertising 这篇雅思写作大作文要求我们讨论广 […]

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雅思写作7.5分大作文范文 the power of advertising

这篇雅思写作大作文要求我们讨论广告对购物的影响。但就这道题目来说,可能我们采取折中的观点会更容易论述一些。一方面承认广告刺激了人们的购物欲;但另一方面也强调,广告不能无中生有,它只是加强了人们已有的欲望而已。

下面是剑桥雅思官方给出的一篇7.5分的范文,让我们一起来学习一下,它可取的地方和不足的地方有哪些。

雅思写作大作文题目

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent do you agree or disagree?

雅思写作大作文范文

开头段

Nowadays, there are lots of advertisements on television or on the streets. Some people think that the advertising boosts the sales of goods and it encourages people to buy things unnecessarily. This arguments may be true. In my country, many advertising companies produce advertisements with famous and popular actors or singers. People, especially youngsters, buy goods that their favourite singer advertise, although they do not really need the products.

现在,电视和街道上有许多广告。一些人认为广告刺激了物品的销售,并鼓励人们购买不必要的东西。这一观点可能是正确的。在我的国家,许多广告公司用著名演员或歌手制作广告。人们,尤其是年轻人,购买他们喜爱的歌手所宣传的东西,虽然它们并不需要这些产品。

主体段1

Also, on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it but they buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not of the real needs of the society.

与此同时,一种产品在电视屏幕上看起来可能十分动人,质量也很好。这样一来,人们经常文章来自老烤鸭雅思会在没有充分考虑的情况下购买物品。消费者可能并不需要它们。但他们看完广告之后就会冲动购物。此外,由于许多消费者因为其宣传活动而购买某一产品,其他人也可能受到潮流的影响,即便该产品并不是社会的真正需求。

主体段2

On the other hand, there are various aspects against these arguments. Moreover, it is people’s choice to make a decision to buy goods. Advertising may be not a cause of customers’ buying habits. Individuals have their own spending habits. If they have got enough disposable income, then the right to make a decision is given to them. No one actually can judge whether the goods sold are the real needs of the society or not.

另一方面,有许多反对这一观点的理由。毕竟是人们做出购买物品的决定。广告可能并不是消费者购物行为的原因。每个人都有他们自己的消费习惯。如果他们足够的可供支配的收入,那么文章来自老烤鸭做决定的权利其实在他们自己手中。没有人能够真正判断售卖的物品是否符合社会的真实需求。

主体段3

In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply swayed by those advertisements.

另外,由于消费者能够指出的收入数量有限,人们会尝试分配收入。他们不可能简简单单就被广告所影响。

结论

In conclusion, as customers have their own strong opinions and standard of good quality goods, it is better to leave them to make their own decision in buy goods. It is fairly difficult to say everyone is swayed by advertising and buy good impulsively. However, in sensitive area of business such as toy industries, it may be necessary to band advertising to those children as children have not got enough ability to control themselves or to know what they need.

总的来说,因为消费者有自己的强烈意愿,以及优质物品的标准,最好让他们在购买商品的时候自己做决定。很难说,每个人都收到广告的影响,并进而冲动购物。然而,在一些敏感商业领域,如玩具产业,禁止对孩子进行宣传可能十分必要,因为孩子没有足够的能力控制他们自己,或者知道自己需要什么。

考官评语

考生对问题的回应方式是这篇答案的优点所在。他在相关性和长度上都做的很好。作者引入主题,检验双方观点的理由,并表达了明确的立场。论点阐述清晰明确,并用具体例子进行支撑。

答案组织结构优秀,分段明确,观点连接清晰,整篇文章读下来流畅自然。但在连贯方面有许多错误,一些链接装置的使用不够恰当。这限制了作者在该项评分标准上的得分。

作者准确地使用了一系列词汇,尽管有一两个奇怪的表达和偶尔的错误。语法方面也一样,句子结构多样,但有太多的小错误和遗漏(比如介词的使用和最基本的主谓同形),因此无法达到8分。然而,这些错误并没有减弱答案的清晰度。并且整体而言,语言使用十分熟练。

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