雅思口语Part2话题卡：Describe an advertisement you do not like 描述你不喜欢的广告
Describe an advertisement you do not like
You should say
Where and when you first saw it
What type of advertisement it is
What product or service it advertises
And explain why you do not like it
The advertisement I am going to tell you is about the newest generation of air conditioners produced by Meidi, a large, well-known home appliance manufacturer in China, whose products range from water boilers to televisions to washing machines. You can basically buy everything you need in a house from this company.
It was a summer afternoon, the hottest time of the day. The sun was burning the land, and even a short walk outside was like torture. However, the domestic environment was different. With the air conditioner on, it was paradise on earth. I was sitting in front of the TV, waiting for my favorite TV series to begin. Then I saw this advertisement.
The advertisement was quite simple. The screen displayed three things: an air conditioner, a clock, and an electricity meter. Then the air conditioner was turned on, and the clock and the electricity meter began to run. This article is from laokaoya website. At the same time, a man said: “the newest generation of the air conditioner produced by Meidi only consumes one kilowatt-hour throughout the whole night.”
I have to admit this advertisement was impressive. But if you watched carefully, you would notice a line of text at the bottom left of the screen, which was grey and small, barely invisible against the white background. It said the data was obtained in a special laboratory. In other words, you would not get the same results at home. That was why I did not like it. It deliberately misguided the customers and created false expectations.
What are the most advertised products in your country?
Which one is more effective, newspaper advertising or online advertising?
What do you think of celebrity endorsement in advertising?
Does advertising encourage us to buy things we do not need?