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剑桥雅思6Test4阅读Passage1答案解析 Doctoring sales 医药营销 剑桥雅思6阅读第四 […]

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剑桥雅思6Test4阅读Passage1答案解析 Doctoring sales 医药营销

剑桥雅思6阅读第四套题目第一篇文章的13道题由7道段落标题匹配和6道YES/NO/NOT GIVEN判断构成。虽然题目形式难度较大,但因为阅读文章比较简单,做起来不算太难。下面是具体每道题目的答案解析。

点击查看这篇雅思阅读中需要大家掌握的重点词汇以及对应的原文翻译

雅思真题阅读词汇 剑桥雅思 6 test 4 passage 1 医药营销

剑桥雅思6Test4阅读Passage1原文翻译 Dotoring Sales 医药营销

剑桥雅思6 Test 4 Passage 1阅读答案解析

第1题答案:v

对应原文:A段:‘The last rep offered me a trip to Florida. What do you have?’ the physician asked. He was only half joking.

答案解析:A段的最后提到医生询问医疗代表能送他什么,即医生希望从医疗代表哪里得到物品的例子,由此确定v为答案。

第2题答案:vi

对应原文:B段: a car trunk full of promotional gifts and gadgets … the freedom to give a physician $200 … he also has a few $1,000 honoraria to offer

答案解析:整个B自然段都在说医药代表能够送出去的东西,而且明确提到了礼物这个词以及具体的金额数量,对应vi选项的gifts和financial incentives,由此确定答案。

第3题答案:iii

对应原文:C段:businesses won’t use strategies that don’t work, so are doctors to blame for the escalating extravagance of pharmaceutical marketing? Or is it the industry’s responsibility to decide the boundaries?

答案解析:原文中提到“企业不会采用没有用的策略,那么面对医药销售的猖獗,我们是应文章来自老烤鸭雅思该责怪医生呢?还是说这完全是本行业的问题”。对应iii选项中应该由谁负责的问题。由此确定答案。

第4题答案:ix

对应原文:D段:Salespeople provide much-needed information and education to physicians. In many cases the glossy brochures, article reprints and prescriptions they deliver are primary sources of drug education for healthcare givers.

答案解析:D段中提到,销售人员为医生提供他们需要的信息,而这些信息是医疗工作者关于药物教育的主要来源。可见药品销售也有其好处所在,因此确定答案为ix。

第5题答案:i

对应原文:E段:I’ve been the recipient of golf balls from one company and I use them, but it doesn’t make me prescribe their medicine,’ says one doctor. ‘I tend to think I’m not influenced by what they give me.’

答案解析:E段的最后提到了一名医生的例子,他虽然接受医药公司送的高尔夫球,但认为自己开处方的时候并没有受到影响。即不是所有的医生都会被医药公司的销售策略所征服,因此确定答案为i。

第6题答案:vii

对应原文:F段:one by the University of Washington investigated how drug sample availability affected what physicians prescribe. A total of 131 doctors self-reported their prescribing patterns – the conclusion was that the availability of samples led them to dispense and prescribe drugs that differed from their preferred drug choice.

答案解析:在华盛顿大学开展的一项研究中,131名医生承认免费样品的存在会让他们忽略自己更加亲赖的药物而选择这些免费的药品。这说明医药公司的营销策略奏效了,因此确定答案为vi。

第7题答案:x

对应原文:G段:And patients are the ones who pay – in the form of sky-rocketing prescription prices – for every pen that’s handed out, every free theatre ticket, and every steak dinner eaten.

答案解析:原文中提到是病人通过支付价格高昂的处方的方式为送出去的每一支笔,每一张票,以及每一顿牛排付费,由此确定答案为x。

第8题答案:NO

对应原文:B段: But on any given day, what Schaefer can offer is typical for today’s drugs rep – a car trunk full of promotional gifts and gadgets, a budget that could buy lunches and dinners for a small country…

答案解析:原文中详细列举了医药销售代表所拥有的预算,不仅有礼物和小物品,还有数量不菲的金钱。这跟题干中所谓的very limited budget相反,由此确定答案为NO。

第9题答案:YES

对应原文:C段:Selling pharmaceuticals is a daily exercise in ethical judgment … They work in an industry highly criticized for its sales and marketing practices

答案解析:原文中提到“销售药品受到道德评判 … 他们所在的行业因其销售策略而广受批评”。题干中technique与practice同义替换,criticism与criticized替换,moral与ethical替换,因此确定答案为YES。

第10题答案:NO

对应原文:D段:Salespeople provide much-needed information and education to physicians.

答案解析:原文提到“销售人员提供医生急需的信息和教育”,而题干中则说这些信息对医生用处很小,两者完全相反,因此判断答案为NO。

第11题答案:YES

对应原文:E段:Rarely do patients watch a doctor write with a pen that isn’t emblazoned with a drug’s name, or see a nurse use a tablet not bearing a pharmaceutical company’s logo.

答案解析:原文提到:“病人很少看到医生使用不带药品名称的笔,或者护士使用不带公司标志的平板”。即药品促销的证据在医疗环境中随处可见,因此判断答案为YES。

第12题答案:NOT GIVEN

对应原文:F段:Free samples of new and expensive drugs might be the single most effective way of getting doctors and patients to become loyal to a product.

答案解析:根据free drug samples定位到F段。但这段只提到医生和病人会受到免费药物的影响。至于医药公司能否不通过处方将药品赠予病人则完全没有说明,因此判断答案为NOT GIVEN。

第13题答案:YES

对应原文:G段:pharmaceutical companies have every right to make a profit

答案解析:原文中提到“制药公司完全有权利赚取利润”。题干中的legitimate与every right对应,make money与profit对应。即题干中的主要信息点在原文中都能找到依据,因此判断答案为YES。

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