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雅思口语 Part 2话题卡：Describe a successful businessperson you know (e.g. running a family business) 描述一位你知道的成功商人

思路点拨：以下思路仅供参考，希望大家根据自己的真实经历准备答案。

这道题的限定比较宽泛。我们既可以聊一些家喻户晓的商业人物，比如马云、雷军、董明珠等，也可以说说自己身边小有成就的朋友、亲戚或者长辈。这里的“成功”并不意味着一定要创办一家规模巨大的公司，一个人能够把自己的生意经营好，并从中获得稳定的收入，同样可以作为合适的素材。回答时可以重点说明这个人从事什么行业，以及自己认为他或她取得成功的原因，例如善于发现市场需求、敢于承担风险、拥有较强的执行力，或者能够找到别人没有解决的问题并提出有效的解决方案。

题目

Describe a successful businessperson you know (e.g. running a family business)

You should say:

Who this person is

How you knew him/her

What business he/she does

And explain why he/she is successful

参考答案

下面是老烤鸭小编根据具体题目要求给出的原创参考答案：

请北京新航道、上海新航道、小站雅思，阿卡索外教网，百利天下留学以及智课网等机构不要再次抄袭本站的文章。

The successful businessperson I’d like to talk about is Jack Ma, the founder of Alibaba. He’s one of the best-known entrepreneurs in China and played a major role in the rise of e-commerce in the country. What makes his story particularly interesting is that he used to be an English teacher, so he didn’t exactly have a conventional background for someone who would later build one of China’s best-known technology companies.

我想说的这位成功商人是马云，也就是阿里巴巴的创始人。他是中国最知名的企业家之一，并且在中国电子商务的发展过程中发挥了重要作用。他的经历特别有意思的一点是，他以前是一名英语老师，所以对于一个后来创办了中国最知名科技公司之一的人来说，他的职业背景并不算传统。

Obviously, I don’t know him personally. I first became aware of him because of Taobao. When I was younger, online shopping was becoming an increasingly important part of everyday life in China, and it was almost impossible not to hear about Alibaba and Jack Ma. Later, I read more about his story and learned that Alibaba was founded in 1999 by a group of 18 people led by him. What started out as a relatively small Internet business eventually grew into a huge technology company with businesses connected to e-commerce, cloud computing, logistics and other areas.

当然，我并不认识马云本人。我最初知道他主要是因为淘宝。在我年纪比较小的时候，网上购物正在逐渐成为中国人日常生活中越来越重要的一部分，因此几乎不可能完全没有听说过阿里巴巴和马云。后来我又进一步了解了他的经历，知道阿里巴巴于1999年由马云带领的18人团队创立。最初规模相对较小的互联网业务，后来逐渐发展成为一家庞大的科技公司，业务涉及电子商务、云计算、物流等多个领域。

Well, one example I find particularly interesting is the way Alibaba tackled one of the biggest obstacles facing e-commerce in its early days, which was a lack of trust between buyers and sellers. This article is from Laokaoya website. If a customer paid a complete stranger online before receiving the product, there was always the risk that the seller might not deliver what had been promised. On the other hand, sellers didn’t necessarily want to ship products without knowing whether they would actually get paid. That lack of mutual trust could easily discourage people from shopping online.

有一点让我觉得特别有意思，那就是阿里巴巴解决了早期电子商务面临的一大障碍，也就是买家和卖家之间缺乏信任。如果消费者在收到商品之前就把钱直接付给一个素未谋面的网络卖家，那么卖家就有可能无法按照承诺提供商品。另一方面，如果不能确定自己最终是否能够收到钱，卖家也未必愿意先把商品寄出去。这种相互之间缺乏信任的问题很容易让人们对网上购物望而却步。

The solution was essentially to introduce a trusted third party into the transaction. Instead of the money going straight to the seller, the payment could be held until the buyer received the product and confirmed that everything was fine. It sounds fairly straightforward today, but at the time it helped address a fundamental problem in online commerce. To me, that’s a good example of business innovation because it wasn’t simply about coming up with a flashy new product. It was about identifying a major barrier to adoption and finding a practical way around it.

解决方案本质上是在交易过程中引入一个值得信赖的第三方。消费者支付的钱不会立刻进入卖家手中，而是可以等到买家收到商品并确认没有问题之后再完成付款。今天看来，这种方式似乎非常简单直接，但在当时，它帮助解决了网络交易中的一个根本性问题。在我看来，这就是商业创新的一个很好例子，因为它并不仅仅意味着开发一个看起来很新颖的产品，而是发现阻碍消费者接受一种新商业模式的关键问题，并找到切实可行的解决办法。

I think that’s one of the main reasons Jack Ma became so successful. He was able to spot opportunities created by the Internet, but more importantly, he understood some of the practical problems that stood in the way of widespread e-commerce. You know, building a business from the ground up is difficult enough, but turning it into a company that changed the way millions of people shop is on a completely different scale. Whether or not people agree with everything he’s said or done over the years, I think his ability to identify opportunities and turn ideas into large-scale businesses is difficult to overlook.

我觉得这也是马云能够取得成功的主要原因之一。他不仅能够发现互联网所创造的商业机会，更重要的是，他意识到了阻碍电子商务大规模普及的一些实际问题。从零开始创办一家企业本身就已经非常困难，而把它发展成一家改变数以百万计消费者购物方式的公司，则完全是另外一个量级。无论人们是否认同他这些年来的所有言论和做法，我觉得他发现机会并把想法发展成大规模商业项目的能力都是很难忽视的。

Part 3追加问题

What factors lead to success?

What do people need to sacrifice for success?

Is it easy for a business to be successful without affecting the environment?

What do you think of family businesses?

更多Part 2话题卡与答案

点击查看：2026年9-12月雅思口语题库Part 2话题卡及答案