老烤鸭雅思-专注雅思备考

雅思口语 Part 2话题卡：Describe a good advertisement that you think is useful 描述有用的广告/优秀的广告

思路点拨：以下思路仅供参考，希望大家根据自己的真实经历编写答案

一则好的广告不一定需要特别华丽或者搞笑，关键是能够让观众迅速了解产品的特点，以及它能够解决什么实际问题。回答这道题时，可以介绍广告在哪里看到、展示了什么内容，以及自己为什么觉得它有用。相比单纯说广告“很有创意”，如果能够讲清楚它如何帮助自己了解某种产品或者服务，整个答案会更加贴合题目。

题目

Describe a good advertisement that you think is useful

You should say

Where you can see it

What it shows

Why you think it is useful

And explain how you feel about it

参考答案

下面是老烤鸭小编根据具体的题目要求给出的原创参考答案：

请北京新航道、上海新航道、小站雅思，阿卡索外教网，百利天下留学以及智课网等机构不要再次抄袭本站的文章。

A useful advertisement that has stuck in my mind was for a smart speaker made by Baidu, a major Chinese technology company. I can’t remember the exact model because I saw the advertisement quite a while ago, but the device came with Baidu’s voice assistant, Xiaodu, and could be controlled almost entirely by voice.

一则一直让我印象比较深刻的实用广告，是百度的一款智能音箱广告。百度是中国一家大型科技公司。因为我是在比较久以前看到这则广告的，所以已经记不清具体型号了，但这款设备配备了百度的语音助手“小度”，而且几乎完全可以通过语音来控制。

I came across the advertisement on Youku when I was about to watch a video. Normally, I’m not particularly fond of online advertisements, especially the ones that appear before a video and can’t be skipped. My first instinct is usually to ignore them and wait impatiently for the actual video to start. This one, however, caught my attention within the first few seconds.

我是在优酷上准备看一个视频的时候偶然看到这则广告的。通常情况下，我并不是特别喜欢网络广告，尤其是那些出现在视频开始之前、又无法跳过的广告。我的第一反应一般都是直接无视它们，不耐烦地等着真正的视频开始。不过，这一则广告在最开始的几秒钟就吸引了我的注意力。

What made it stand out was the way it demonstrated the product through an ordinary person’s daily routine. This article is from Laokaoya website. In the morning, the speaker could wake the person up and tell them about the weather and traffic conditions. Later in the day, it could play music, set reminders, create a to-do list and answer simple questions. It could even play audiobooks or tell stories to children. Rather than bombarding viewers with technical specifications, the advertisement showed exactly how the device could fit into everyday life.

这则广告与众不同的地方在于，它通过一个普通人的日常生活来展示产品。早晨的时候，智能音箱可以把主人叫醒，并告诉他天气和交通状况。到了白天，它还可以播放音乐、设置提醒、创建待办事项以及回答一些简单的问题。它甚至能够播放有声书或者给孩子讲故事。广告并没有用大量技术参数轰炸观众，而是直接展示了这款设备能够如何融入日常生活。

That’s exactly why I found the advertisement useful. Before watching it, I’d heard of smart speakers but had never really understood why anyone would need one. The advertisement managed to get the message across without going into unnecessary technical detail. By showing one practical scenario after another, it helped me see how voice control could actually save people time and make certain everyday tasks more convenient.

这正是我觉得这则广告很有用的原因。在看到它之前，我虽然听说过智能音箱，却从来没有真正理解为什么有人会需要这种设备。这则广告没有涉及大量不必要的技术细节，却成功地把产品的核心信息传递给了观众。通过展示一个又一个实际的使用场景，它让我意识到语音控制确实能够帮助人们节省时间，并让某些日常事务变得更加方便。

I was particularly impressed by the fact that you barely needed to touch the device. You could simply speak to it from across the room and get an immediate response. At the time, that felt quite futuristic to me. More importantly, the advertisement actually changed my perception of the product, which is something very few ads manage to do. Instead of simply trying to persuade me to buy something, it gave me a clear idea of what the product could do and why it might be worth having.

尤其让我印象深刻的是，使用这款设备几乎不需要用手操作。即使站在房间另一边，也只需要跟它说话，就能够立刻得到回应。在当时，这对我来说有一种相当未来感的体验。更重要的是，这则广告确实改变了我对这类产品的看法，而真正能够做到这一点的广告其实并不多。它并不是单纯试图说服我购买某件东西，而是让我清楚地了解这款产品能做什么，以及为什么它可能值得拥有。

Part 3追加问题

What do you think of online advertising?

Are there any great online advertisements?

Why does buying new things make people happy?

Do people watch useless advertising in this day and age?

更多Part 2话题卡与答案

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