Advertising is extremely successful at persuading us to buy things 昌哥带你写高分范文
今天跟大家分享一篇我自己练习时写的文章。题目来自于剑桥雅思15的Test3，要求大家探讨广告到底能否影响人的消费习惯，属于比较典型的讨论双方观点类的题目。我在文章中采取的是折中立场，即一方面承认广告的有效性，但另一方面也认识到广告泛滥使其影响力降低。最终给出自己的观点，广告不如以前有效，其效力取决于质量。
大作文题目
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we not longer pay attention to it. Discuss both these views and give your own opinion.
一些人认为广告在劝说人们购买东西方面极度成功。而其他人则觉得广告太过常见，以至于我们都不再注意它们。讨论双方观点并给出你自己的意见。
范文解析
开头段
In the modern era, we are constantly exposed to advertisements, yet opinions on their effectiveness vary. While some argue that advertising is a powerful tool for influencing consumer behavior, others believe that its overwhelming presence has desensitized people, making it less persuasive. In my view, both perspectives hold some truth, and the impact of advertising depends on its quality and execution.
开头段三个要素：描述背景引入话题；同义替换题目；给出自己的观点。
主体段1
There is no doubt that advertising can strongly influence purchasing decisions. Advertisements often present products as essential for a better life, associating them with higher social status, improved health, greater efficiency, or convenience in daily tasks. This article is from laokaoya website. When consumers identify with these needs or aspirations, they may feel compelled to own the advertised products. Some may even make impulsive purchases online or visit stores immediately after seeing an advertisement.
因为题目已经给出了比较具体的观点 – 广告影响我们的购物行为，所以这一段主要解释广告到底怎么影响，以及购物行为是什么。我这里以广告的具体内容和手段为切入点，强调它能够激发人的需求和欲望，进而会迫不及待的购买某样东西。最后一句话的描述稍微有些夸张，所以用了may even来削弱一下语气。
主体段2
However, the effectiveness of advertising is not absolute, particularly in today’s saturated media landscape. People have become familiar with common advertising techniques used in commercials, flyers, and billboards, making them less susceptible to persuasive messages. Many consumers instinctively ignore ads or even find them intrusive, considering them a waste of time or a disruption to their environment. As a result, traditional advertisements often fail to capture attention or drive purchasing decisions.
这一段论证另一方的观点 – 广告不那么有效。题目中已经给出了完整的逻辑链：因为广告太常见，所以人们不再注意它。不需要我们再额外添加一些东西或者给出另外的论点。因此，我的重点放在拓展细节上，即广告到底有多常见，以及人们不注意它的表现是什么。
结论段
In my opinion, while advertising still plays a crucial role in marketing, its impact is not as powerful as it once was. In today’s world, only creative and well-crafted advertisements stand out and effectively influence consumers, whereas generic or repetitive ads are likely to be ignored.
最后一段给出自己的观点。因为我采取的是折中立场，所以在结论段要解释清楚为什么既承认广告的有效性，又说它的影响没那么大。换句话说，就是找到个合适的切入角度，将这两个看似对立的观点统一起来。因为已经是文章末尾，所以这一段不用太长。但这个解释必须要有，否则的话，整篇文章的立场就会摇摆不定，互相冲突，影响Task Response一项的得分。
