Why do some companies want to give the free gift to people? 为什么一些公司会给人们免费的礼物？
-Well, I assume the main reason why some companies are willing to send free gifts to people is that companies can get potential customers by having this seemingly long-term investment. For the customer side, they love to get some freebies like they always do and will gradually rely on their product. For example, nowadays, the Alipay, which is most popular online payment application in China has been giving out over 300,000,000 RMB as lucky-money to the mobile users. It is indeed a huge amount of money, but it’s definitely worth it.
What kinds of free gifts they give? 他们给的免费礼物有哪些类型？
-They have so many kinds of free gifts to give. For instance, the most popular one is the red-pocket, what we called the lucky money. They usually give them out on some social media tools like Sina Weibo websites, tencent wechat or alipay, etc. Well, for most traditional companies, they usually send out some coupons or even their products, sometimes they were out of date though. These products are sometimes daily necessities like rice, oil or noodles, etc.